What you do and what it costs, said plainly - most practices don't.
The year's dates as a timeline, and what to bring, written already.
A sign-up on the page and newsletters before each deadline: the reason clients come back.
A card for each person, with their credentials.
A form that asks for nothing confidential, or your scheduler shown on the page.
Titles, descriptions and a sitemap, and Site settings tells you what's missing.
A link on the invoice: clients pay by card into your own Stripe account, and you see who paid.
Pages only clients can open - checklists, what to bring - with a sign-in link by email.
What's due next, a question clients ask: four issues drafted from your site by AI.